TikTok is introducing a new feature that allows them to lessen the quantity of AI-made media appearing in their streams. This initiative comes as the service revealed that it presently contains more than 1 bn AI-generated clips.
Testing and Rollout
The new functionality is being tested over the following weeks before a full-scale rollout. This development aligns with a increase in AI-generated material, spurred by new video-generation tools.
The Broader AI Trend
It has been noted that approximately a tenth of the fastest-growing video streams on a competing service exclusively feature content made by AI. A large amount of this material is considered “AI slop”, a phrase for poor-quality, factory-style content that is frequently nonsensical or dreamlike.
Our research shows that many people enjoy content created using AI tools, ranging from computer-generated images to informative clips, and we aim to provide users the power to see more or less of that, based on their own preferences,” stated a company executive.
Scale of AI Content
The service shared that there are now 1.3bn videos on its app tagged as AI-generated. In total, over 100 mn pieces of content are uploaded to the service every day, making clips made by AI a relatively small percentage of its complete catalog.
User Control Features
Users will be capable of limit or boost the amount of artificial media they view by using the content preference setting in the app and picking the AI content topic. Further subjects that currently be adjusted under the filter include politics, style, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines mandate content makers to label lifelike AI-generated content, and it forbids harmful fake videos of well-known individuals or crisis events. Any realistic artificial content that is not labeled can be deleted under its terms of service.
In addition, the app will now add an “AI-made” label to content made using its proprietary AI systems, or flagged by an cross-platform project for recognizing content made by AI. This measure is designed to deter users from trying to circumvent the disclosure requirement.
Educational Initiatives
TikTok is furthermore establishing a two million dollar awareness program for experts and groups to develop educational content about responsible artificial intelligence. This initiative will assist non-profit groups dedicated to teaching programming and robotics.
Platform Protection
The platform has justified its safety measures, during debate over intentions to make redundant numerous content moderators in Britain. It is set to cut hundreds of positions in its trust and safety division in its British office, with worker representatives and online safety experts raising concerns that staff are being displaced by AI moderation.
A trust and safety lead stated that people-led review would continue to be important, but AI can protect employees by filtering out the most distressing content ahead of it gets reviewed by humans. The company stated a 76% decrease in disturbing and violent content seen by safety staff over the previous year due to the use of its automated systems.
We believe it is crucial to combine people and machines to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s very important to minimize viewing of harmful content as rapidly, which is the area in which a significant AI assistance is proving valuable work at speed.”
